According to the latest IHRSA report, total fitness industry revenue was an estimated $94 billion in 2018, up from $87.2 billion in 2017, growing at 8.7% globally. Continuing on this trajectory, the fitness industry should reach $99.9 billion in 2019 and $106 billion in 2020. While some international markets outperformed others, the United States market is continuing to remain flat.